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The KEY to Getting the AV Right for Your Next Event – Find Out How Sonus Events Can Help!

It is a shame that one of the most important areas of event planning – audio-visual (AV) – does not get written about often. While the screens and sound solutions may not be on the radar of everyone, still, if you don’t get them right, it can adversely affect your event significantly.

It goes without saying that audio-visual essentially gives you the opportunity to form an emotional connection with your attendees. These elements take your event from just being ordinary to extraordinary. Event planners combine the power of both video and sound to give the audience an unparalleled experience.

Only seasoned planners know the importance of it and how much it touches so many parts of an event. This is why it is wise to trust Sonus Events to provide you with the right AV solutions. Simply contact us at [email protected] or call us at (+44) 0141 648 3366 to learn more.

In this guide, we will walk you through the basics of AV solutions and their technology along with different tips for getting the optimal AV production company services for your next event.

The Basics of AV Solutions Technology 

Starting with one of the most pressing queries: what does AV entail in an event setting? AV technology refers to all the equipment used to transmit sound and visuals during an event. It includes:

  • High-definition laser projectors
  • Projection screens
  • LCD televisions
  • LED video walls
  • Presentation laptops
  • Video switchers
  • Video distribution
  • Video playback
  • Video cameras
  • Webcasting

These elements contribute to boosting the engagement of the audience and enhancing the core messaging of an event.

Now that we have touched upon the key components of AV technology, here are some of the tips that factor into getting the right audio-visual for your next event.

  • Evaluating the Event Requirements

Does your event need high-definition laser projectors? Is a flawless range of audio a must-have for you? These are the types of questions you need to ask yourself.

Not only this, but take into account various factors such as the venue size, demographics of the audience, and the type of event (conference, product launch, live concert, etc). You want to create an atmosphere that draws the attention of every individual.

This is why tailoring your AV services to meet all the needs of the event should be your first step in acing the art of organizing an unforgettable event.

  • Quality of the Audio 

The importance of impeccable quality audio cannot be emphasised enough. A crystal-clear audio ensures that every word spoken, every note heard, and every little sound played reaches the audience, and that too with utmost precision.

A competitive event planner, in this regard, plays their role in assessing the acoustics of the venue and then providing the solutions that are perfectly crafted to the unique needs of your event.

  • Visual Excellence 

Video displays are one of the effective ways of conveying information across large groups of people in an interactive way. For this, you need cutting-edge technology with state-of-the-art features. Looking for a display with vibrant colours is now a thing of the past.

In modern times, what really takes your event to a whole new level are visual elements such as LED video walls, LCD TVs, video switchers, video playback, and more.

Now, throw in the interactive element and you will be able to successfully capture the attention of every patron. So, why would you limit yourself to only displays, when the world of endless possibilities is waiting for you?

  • Professional Technical Support 

A hard pill to swallow but the reality is that technical glitches can take place at any given moment. If you don’t have the help of professional technical support at your disposal, then all your efforts may end up going down the drain.

One of the key aspects of getting the right AV services is having a team of skilled technical support on standby. Such a team makes sure that your event goes smoothly from beginning to end without any roadblocks.

Well, lucky for you, at Sonus Events we make sure everything runs seamlessly. From brightness optimisation to positioning smaller projector screens for the host sitting at the back, we avoid any technical mishaps even before they occur.

  • During and Post-Event Coverage 

It is the demand of current times that you make your event accessible for those who will be attending it virtually. It is the era of hybrid events and extending your AV technology to virtual patrons has become a common practice.

For this, make sure that you hire an AV production company that offers you the services of streaming the event to your online participants. The factor of inclusivity will also make your event stand out among the ones your competitors will be organizing.

In addition to this, creating a video post-event for you to watch later or stream on online platforms will also help in spreading your business’ voice and its vision to the target audiences.

audio visual, LED video wall

Getting Your AV Production Right – Putting It All Together 

In order to get excellent AV services for your next event, it is crucial to consider some of the essential tips. Asking yourself important questions, such as whether the company you are hiring would be able to cater to the size and type of your venue or meet your audio requirements by providing specific systems, mics, and whatnot, is probably a good start.

At the same time, it is instrumental that you shift your focus to the audio quality and how it may impact the overall experience of your event. For this, doing extensive research on the AV production and its features is a great idea. Moving towards the visuals, you need a management company that has expertise in providing all types of visual features; LED video walls, projects, video playback, and more.

However, one of the major keys to achieving it all is having a technical support team on standby at all times. This will help in preventing any type of technical issues you may or may not encounter.

Lastly, check if the AV production also comes with during and post-event coverage because this is one of the things that will take your event to a whole new level.

Should You Go for an LED Video Wall or a Projector Screen? 

One thing that you need to decide before jumping into the whole process of planning is what is the demand of your event. At what scale will you be organizing it? Currently, LED video walls are quite popular but that does not mean you only have to go for them. At the same time, projectors may cost significantly less but would you be willing to compromise on quality over money?

So, to compare the two – LED wall panels are brighter and give a rather crisper image than the projector screen. At the same time, LED provides HD and HDR quality video, while on the other hand, projectors display in standard definition.

But when it comes to the cost, LED video walls may cost you about 15% to 20% more than the projectors. Thus, if you are organizing an event on a larger scale, then LED screens are probably a wiser choice. But events on a smaller scale demand cost-effectiveness that comes from getting the right equipment, accordingly.


When it comes to getting the right audio/visual services, there are several key factors you need to take into consideration. From quality and excellence to experience and expertise, you want to make sure you are working with the best company in the market.

This is why we suggest following the aforementioned tips while getting the right AV for your next event. For this, allow Sonus Events to provide you with the services you are looking for – contact us and we will be happy to answer any questions.

Frequently Asked Questions (FAQs) 

What is Audio Visual (AV) for an event? 

AV stands for audio-visual, where the event management team combines the electronic media of both sound and visuals to provide an enhanced experience.

Why is audio-visual important for an event? 

An audio-visual ensures clear communication, helps effectively engage the audience, and transforms an ordinary event into a memorable experience.

What is the difference between a video wall and a projector screen? 

It all comes down to the quality and technology. LED wall panels are brighter and more direct than a projection display. Whereas, a projector screen shows content in standard definition.

What is an AV checklist?

An AV checklist may include LED video walls, projectors, LCD televisions, speakers, microphones, video cameras, and more.



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